Terms of Service

Effective Date: June 2, 2025

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember information about your visit, which can make your next visit easier and the site more useful to you.

2. How We Use Cookies

LendFriend Mortgage uses cookies to improve your experience on our website, analyze website traffic, and understand where our visitors are coming from. We do not use cookies to collect sensitive personal or financial information.

3. Types of Cookies We Use

Cookie Name	Purpose	Duration	Type
_ga	Google Analytics - Distinguishes unique users	2 years	Analytics
_ga_[container-id]	Google Analytics 4 - Used to persist session state	2 years	Analytics
_gid	Google Analytics - Distinguishes users	24 hours	Analytics
_gat	Google Analytics - Used to throttle request rate	1 minute	Analytics

4. Third-Party Services

We use the following third-party services that may set cookies:

Google Analytics

We use Google Analytics to analyze website traffic and improve our services. Google Analytics uses cookies to collect information about how visitors use our site. This information helps us understand which pages are most popular and how visitors move around the site.

For more information about Google Analytics cookies, visit: Google Analytics Cookie Usage

Google Search Console

We use Google Search Console to monitor our website's presence in Google search results. This service may use cookies to verify our ownership of the website.

5. Your Cookie Choices

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to:

• Accept all cookies
• Reject all cookies
• Notify you when a cookie is set
• Delete cookies after each session

Opt-Out of Google Analytics

You can opt-out of Google Analytics tracking by:

• Installing the Google Analytics Opt-out Browser Add-on: Google Analytics Opt-out
• Adjusting your browser's Do Not Track settings
• Using privacy-focused browser extensions

6. Impact of Disabling Cookies

If you choose to disable cookies, some features of our website may not function properly. However, you will still be able to access most of our content and services.

7. Mobile Devices

If you access our website through a mobile device, you can manage cookie preferences through your device's browser settings, similar to desktop browsers.

8. Data Protection and Privacy

We are committed to protecting your privacy. The information collected through cookies is used solely for the purposes described in this notice and our Privacy Policy. We do not sell or share cookie data with third parties for their marketing purposes.

As a mortgage brokerage company, we understand the importance of protecting sensitive financial information. Our cookie usage is limited to website functionality and analytics only.

9. International Users

Our services are provided to users in the United States only. If you are visiting from outside the US, please be aware that any information you provide may be transferred to and processed in the United States.

10. Updates to This Notice

We may update this Cookie Notice from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated notice on our website with a new effective date.

11. How to Contact Us

If you have questions about our use of cookies or this Cookie Notice, please contact us using the information below.